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Betradar launches sports betting suite of products in US

Monday 15th January 2018
Sports betting technology provider Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

While there are a range of permutations on how the landscape may look after the Supreme Court hands down its decision, Betradar recognises that existing operators, as well as potential new entrants, will need the support and services of a service provider with more than 15 years’ experience in the industry to help them navigate any opportunities and challenges.

Services offered include access to Sportradar’s integrity services for sports federations, leagues and law enforcement agencies, plus specialist advisory services on betting regulation for existing US regulators as well as those looking to set up new regulatory authorities.

Speaking about the launch, Neale Deeley, VP Sales for Betradar in the US, said: “For months now we have been approached by existing clients and prospects, asking us to evaluate their needs and offer a solution fit for the current and future US market. Of course there has been a good deal of uncertainty, and that uncertainty still remains.

“We have developed unique risk management and trading services that sit at the heart of our new offering and will deliver peace of mind and value to anyone wanting a ready-made sportsbook solution.

“Finally, it is worth highlighting that we already supply services to many of the Nevada sports books and of course are ready to roll these out across the US as and when. Ultimately, we are confident that we have the assets in place to deliver immediate roll out and value if and when the landscape changes.”

Warren Murphy, Managing Director Betting and Gaming at Sportradar added: “We already have a firmly established pedigree in the sports betting space globally, supporting over 600 of the world’s most recognised licensed betting operators, but we have also invested significantly in our US presence, now with 4 offices and over 250 people from East Coast to West Coast.

“The Supreme Court picking up the Christie v NCAA case at the tail end of last year, however, was a potential game changer and our investors, such as Ted Leonsis, Mark Cuban and Michael Jordan, have been invaluable in helping us plot a course that we now feel strongly offers a truly compelling range of options for those looking to explore a post PASPA world”.