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IGT and Boyd Gaming introduce VR platform in Las Vegas

Wednesday 21st March 2018
THIS IS A PRESS RELEASE AND/OR ADVERTORIAL

International Game Technology and Boyd Gaming have announced the deployment of IGT’s “Virtual Zone” platform at The Orleans Hotel and Casino in Las Vegas, Nev. This deployment marks IGT’s first virtual reality (“VR”) installation in a casino environment, and Boyd Gaming’s first VR entertainment offering.

IGT’s Virtual Zone is a competition arena designed specifically for casino floors that enables patrons to compete against each other for Slot Dollars in spirited VR tournaments, and enjoy competitive VR games in a physical installation. The first two games to launch in the Virtual Zone are tournament-compatible archery titles SiegeVR™ and ArcheryVR™.

“Boyd Gaming is excited to offer our customers the opportunity to compete for Slot Dollars in IGT’s Virtual Zone,” said Matt Ryan, Boyd Gaming Senior Vice President and Chief Marketing Officer. “Adding a Virtual Reality experience to The Orleans’ casino floor is a positive step toward enhancing our entertainment offerings with new, interactive content that can reward B Connected members and engage an expanded demographic of players.”

“IGT is pleased to bring our Virtual Zone VR solution to market with our valued customers at Boyd Gaming,” said Nick Khin, IGT Chief Commercial Officer, Gaming. “The Virtual Zone melds exceptional content with industry-leading hardware and proven tournament technology, to create a unique experience that Boyd Gaming can leverage to help differentiate its casino floors and drive incremental play.”

Members of Boyd Gaming’s B Connected loyalty club program can buy-into The Orleans’ daily VR tournaments for a flat fee. Two-person teams can compete in Siege VR tournaments, individuals can compete in Archery VR tournaments, or players can individually practice their Archery VR skills for a reduced fee.


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