Yggdrasil strengthens Betsson partnership

Online gaming company Yggdrasil Gaming has strengthened its strategic partnership with Betsson after agreeing a new comprehensive deal with the operator.

The agreement will extend the collaboration between Yggdrasil and Betsson into a number of new regulated markets, including Denmark, Italy, Spain and Latvia.

Italy is the first of the new markets to go live, with Yggdrasil content now available on Betsson’s starcasino.it brand.

Announcing the deal extension, Yggdrasil CEO Fredrik Elmqvist said: “Betsson was one of Yggdrasil’s very first customers when we signed a partnership back in 2014, and we have both gone from strength to strength in the years since.

“Given the increased scale of both businesses now operating across multiple jurisdictions, it made sense for us to update our partnership into something more comprehensive. This framework will ensure that the deep, strategic partnership between Yggdrasil and Betsson continues to flourish.”

Betsson Group’s Andy Broughton Braithwaite added: “Yggdrasil is a popular choice with our players across many countries and brands and their releases are of a consistently high quality, that’s why we see this as an important extension of an already successful partnership.”

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