Adjarabet upgrades to SBTech-powered sportsbook in regulated Georgian market

Georgia’sleading online sports betting operator Adjarabethas gone live with SBTech’s Seamless sportsbook solution as part of an aggressive strategy of consolidating its dominant position in its core market.

The launch also marks SBTech’s latest entry into a growing regulated market and complements Adjarabet’s plans for achieving further growth across the Caucasus region, with the Georgia launch to be followed by Adjarabet going live in the regulated market of Armenia.

The group’s new site is fully responsive, enabling players to benefit from the latest mobile functionalities and the best in-play products such as Pulse Bet, Action Betting and Add2Bet.

Andrew Cochrane, Chief Commercial Officer at SBTech, commented: “SBTech is delighted to go live with another market-leading regulated operator, and we’re looking forward to providing Adjarabet with our best-in-class mobile betting features as well as the widest range of in-play markets and responsible gambling controls. Georgia and Armenia are both enormously promising markets and we look forward to working closely with Adjarabet to supply the most powerful, localised sports betting product possible.”

Koba Davarashvili, CEO of Adjarabet, added: "Adjarabet is delighted to be going live with SBTech's Seamless sportsbook solution. We’re sure our thousands of existing customers will love the best range of unique markets and in-play features among Georgian operators. The platform will enable us to consolidate our market-leading position in Georgia and satisfy our international aspirations beyond this year’s World Cup.”

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