Online gaming software developer EvenBet Gaming has announced a new agreement to integrate its poker product into We Are Casino’s progressive platform.
The new deal furnishes We Are Casino with a new poker solution, during a period which sees the global gaming scene refocusing on poker.
Integrating a sophisticated poker product into any casino or sportsbook delivers proven benefits across any number of KPIs – particularly as reliable cross-selling techniques and user-engagement have become ever more elusive in an increasingly regulated space.
Commenting on the new integration Dmitry Starostenkov, EvenBet Gaming CEO, said: “It’s very pleasing to announce this deal with We Are Casino, who are a rising star. In a highly competitive sector, the challenge is to bring a fresh and creative angle to the world of casino, and our game-changing poker product is reimagining this arena.
“Our poker product can be easily integrated into existing casinos and sportsbooks, giving players greater choice, while boosting engagement and retention for operators. After a productive G2E Asia summit, EvenBet is maintaining this momentum heading into Russian Gaming Week in Moscow this Thursday.”
These sentiments were echoed by Christian Maglia, Chief Commercial Officer of WAC, who added: “We are delighted to be able to offer our partners EvenBet’s full range of poker games, thereby enhancing all WAC’s operators’ offerings with this world-class platform. We feel sure it will prove a successful long-term relationship.
“We were particularly drawn to the ease of integration, coupled with EvenBet’s 15 years’ experience and commitment to reinvigorating in the gaming domain. Especially with a mind to improving player loyalty and engagement, which is a major concern for traditional sportsbooks and casinos.”
EvenBet also recently launched its new poker platform, Poker Clubs, in Macau, with a view to opening up poker across Asian markets. This allows players to create their own clubs and invite others to join them with our robust RNG-certified game logic, lifetime updates, precise rake and a broad range of variants, all ably supported by their games-management system.