Bede announces new MD as the business looks to further growth

Bede Gaming is delighted to announce Alex Butcher as its new Managing Director. Alex brings a wealth of executive experience and a proven track record of scaling software businesses.

Bede announces new MD as the business looks to further growth

Alex assumes control of the leadership team at Bede and is charged with the development and growth of the business and its people. At the heart of Alex’s strategy is cultivating an open culture and using Bede’s values to drive innovation.

The change at the top of Bede has come about as co-founders Michael Brady and Dan Smyth take on more strategic roles at board level following the sale of Intellectual Property & Software Ltd and Rocket X (formerly known as Rocket 9).

Michael Brady, Founder of Bede, said, “We’re absolutely delighted that Alex has accepted this position. His laser-like focus and experience in the industry make him the ideal person for the role. We are confident that he will lead Bede into its next stage of growth with clarity and integrity. We are looking forward to working closely with him to ensure Bede’s global transformation.”

Alex is also a founder of Bede and was previously the company’s CTO. He brings a new aspect to the role of MD, prioritising software security as paramount to Bede’s future success. He is also a strong advocate of responsible gaming and aims to ensure these principals run through all aspects of Bede’s technology, values and culture.

Alex added: “Bede’s initial growth phase, where we built the team into a 160 strong workforce and conducted the largest migration in the history of the industry, has provided a firm foundation for growth. Our products and team are tried and tested, forging great potential for expansion into new markets. My primary concern will be to ensure we preserve the fantastic culture that lies at the heart of what makes Bede unique.”

For more information about Bede Gaming’s leading gaming technology, please visit www.bedegaming.com.

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Caroline Byrne
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Caroline Byrne is a London-based journalist and writer with experience in editing, online research, content strategy and financial reporting. She has contributed editorial content and industry insight that supports professional audiences in understanding key developments across the gambling, gaming and iGaming sectors.
Her work spans news analysis, feature writing and strategic content development, reflecting strong skills in storytelling, and subject-matter awareness.

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