Macao Gaming Show in global marketing drive

The team behind this year’s Macao Gaming Show (MGS) has invested in a multimedia marketing campaign to promote the event.

As part of a dual Chinese and English language drive, over 100 print and online adverts will be appearing across 25 gaming media channels from now until November in a bid to take the show’s ‘By Asia, for the world’ message to an international audience of gaming influencers.

This is being supported by TV and taxi advertising as well as visits by the senior marketing team to major international gaming exhibitions and conferences such as GTI Taiwan and Japan Gaming Congress.

The Macao Gaming Show takes place from 18-20 November at the Venetian Macao.

It is being organised by the Macau Gaming Equipment Manufacturers Association (MGEMA) and co-organised by a selection of other Macau organisations.

MGS general manager and event director Marina Wong said: “The marketing campaign, which is significantly bigger than in 2013, plus the appointment of world class partner organisations represents another sign of our commitment to establish Macao Gaming Show as the most important exhibition in Asia.

“We are supporting the Macao Gaming Show with an unprecedented level of investment in marketing and advertising in order to build on the success achieved in our debut year.”

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