One month, hundreds of substitutions ‘played on’ and £18 million in payouts, why customers at bet365 are loving the “Sub On Play On” promotion

On March 11th, bet365 announced the introduction of Sub On Play On, the latest addition to the brand’s global portfolio of football promotions. Since then, over 250,000 customers worldwide have benefited from the offer, with more than £18m ($24m) paid out by bet365.

bet365’s Sports and Trading expert Steve Freeth said:

“It’s been a really good addition to our portfolio, and it’s been well received by our customers, having paid out just over £18m over the first month.

“In total, 3.2m slips have benefitted from the promotion, with Aston Villa proving the costliest team in the Premier League.”

Sub On Play On joined bet365’s existing products to form an amazing roster of offers for its customers. Put simply, if your player gets subbed, your bet plays on…and bet365 customers have been celebrating big wins across multiple competitions. As recently as the Easter bank holiday weekend, punters would have delighted in some winning slips thanks to Sub On Play On.

Check out all the details for bet365’s Sub On Play On!

How has “SOPO” benefitted bet365 customers this last month?

Arsenal fans, dismayed by Bukayo Saka’s 57th minute exit through injury in Sunday’s 4-0 victory against Ipswich, were able to celebrate in the 88th minute thanks to Sub On Play On. Customers that had backed Saka to score anytime would have seen their bet confirmed as a win thanks to Ethan Nwaneri’s late strike, after coming on as the England man’s replacement and scoring.However, it is Aston Villa who have been the real kings of the Sub On Play On offer after just over a month since the promotions March 11th launch.Freeth continued: “Villa fans must be rubbing their eyes at the quality that Unai Emery is now able to turn to when changing the game, and we’ve seen some big payouts in the recent games versus Nottingham Forest, Southampton and Newcastle.

“Our most expensive payout to date was £1.4m, paid out on the Forest game to be exact when Marcus Rashford replaced Ollie Watkins on 62 minutes and then had a Shot on Target which caused the real damage, while Jota Silva coming on for Anthony Elanga and scoring added to the pain.

“Against Southampton not only did we see Watkins, (replacing Rashford) fulfil To Score First/Anytime markets as well as having a Shot on Target, we also saw fellow substitutes Donyell Malen (for Jacob Ramsey) and John McGinn (for Morgan Rogers) also scoring in a 3-0 victory.

“And then versus Newcastle we saw Amadou Onana and Ramsey coming on for the popular pair of Marco Asensio and McGinn, only to see the Belgian international score a piledriver and the Englishman being booked!”

Check out all the details for bet365’s Sub On Play On!

The Villains have provided Sub On Play On heroics in the form of goalscorers, but the product’s variety is the real star having produced multiple ways for customer’s to win. Just days into going live, Jacob Collyer replaced Casemiro on the 78th minute of their match against Real Sociedad. Over 16,000 betting slips benefited from Sub On Play On thanks to Collyer’s 94th minute, injury-time, booking that saw bets on Casemiro to get booked confirmed as a winner.

Goals win games but late cards, shots, fouls and second goals can win bets with Sub On Play On.James McAtee’s 95th minute yellow card after replacing Ilkay Gundogan in Manchester City’s FA Cup quarter-final with Bournemouth ensured bets on Gundogan in the “Player to be Booked” market ‘played on’. However, the real pre-match pick would be Erling Haaland to score two or more goals, which featured on around 6000 bets.It was an eventful game for Haaland backers as he missed an early penalty in the 14th minute to leave City trailing at the break. The Norwegian’s goal just after half time had City back in the game and punters back on track for that second goal…but on came Omar Marmoush in his place at 61 minutes. Just two minutes later, a goal for Omar Marmoush sealed the win for City, and more importantly bet365 bettors, having picked up the baton from Erling Haaland for another Sub On Play On winner.

Check out all the details for bet365’s Sub On Play On!

Upcoming opportunities to ‘Play On!’

Launched perfectly for the end of the domestic football season, Sub On Play On will come into its own for the biggest and best matches (90 minutes only), including the UEFA Champions semi-finals and final, UEFA Europa League, UEFA Conference League and all EFL play-off matches.

Sub On Play On is available on any market which displays the Sub On Play On icon. The list of markets include the following, where available:

– First Goalscorer

– Last Goalscorer

– Anytime Goalscorer / To Score at Any Time

– Next Goalscorer

– To Score Two or More Goals / To Score 2 or More

– To Score Three or More Goals / To Score a Hat Trick

– Score with a Header

– Score from Outside the Box

– 1st Player Booked

– Player to be Booked

– Player to be Sent Off

– Player Assists

– To Score or Assist

– Player Shots on Targe

– Player Shots

– Player Tackles

– Player Fouls Committed