Sportsbet.io has become the official betting partner of Arsenal Football Club, after signing a multi-year deal with the English Premier League team.

The three-year partnership covers the next three seasons, including the new 2020/2021 campaign, which will see the cryptocurrency-based sports betting platform focus on creating exclusive experiences to reward its customers and Arsenal fans worldwide.

This will be achieved by using cutting-edge technology, along with creating digital content to leverage access to the club’s men’s and women’s teams on its digital platforms.

Additionally, Sportsbet.io will work with Arsenal to develop the women’s game in the operator’s Estonia homeland, with the club’s coaches delivering training sessions to Estonia’s under-19 women’s team.

Both Arsenal and the operator will also partner to offer social responsibility initiatives and promote safe and responsible gambling.

Founder of Sportsbet.io’s parent company Coingaming Group, Tim Heath, said: “Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about.

“We’re confident that with Arsenal’s drive to innovate the sports industry, together with our own drive to innovate the gambling and crypto space, this is the perfect team for us.”

The deal enhances Sportsbet.io’s Premier League presence, after becoming Southampton FC’s front-of-shirt sponsor for the 2020/21 season last month. The operator also sponsors Championship club Watford FC, after signing a three-year deal last summer.