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Scientific Games: Stronger Together

In late November, Scientific Games completed its acquisition of Bally Technologies for $5.1bn. Bally themselves had acquired supplier SHFL Entertainment a year previously in a deal worth approximately $1.3bn. The transactions had followed the October 2013 merger of Scientific Games and provider WMS Industries, which took the form of Scientifics' acquisition of WMS for approximately $1.5bn.

Updated on 20 January 2015

Gareth Bracken

Journalist

Scientific Games president and chief executive officer is Gavin Isaacs, while Scott Schweinfurth holds the role of executive vice president and chief financial officer. In addition, a new executive leadership team of Derik Mooberry (Gaming), James Kennedy (Lottery) and Jordan Levin (Interactive) will oversee the organisation’s three operating units.

“Completing the Bally transaction brings together two exceptional organisations with a common culture of innovation and customer focus,” said Isaacs.

“Our mission is to become the premier gaming and lottery entertainment and technology company in the world by offering gaming and lottery operators a comprehensive and differentiated portfolio of high earning, player-appealing games and technology solutions.

“By leveraging our excellence in the development of imaginative gaming entertainment with value-added services, we seek to become the partner of choice for our gaming and lottery customers.”

Interactive

The Interactive division of Scientific Games Corporation provides online gaming and social casino solutions to the global gaming industry, anchored by slots and table game content from the company’s Bally, Barcrest, Shuffle Master and Williams game studios.

SG Interactive’s products include its Remote Game Server, Play4Fun Network B2B social casino platform and inVenue Mobile Wagering product.

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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