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Scientific Games: Stronger Together

By Gareth Bracken
In late November, Scientific Games completed its acquisition of Bally Technologies for $5.1bn. Bally themselves had acquired supplier SHFL Entertainment a year previously in a deal worth approximately $1.3bn. The transactions had followed the October 2013 merger of Scientific Games and provider WMS Industries, which took the form of Scientifics' acquisition of WMS for approximately $1.5bn.

Scientific Games president and chief executive officer is Gavin Isaacs, while Scott Schweinfurth holds the role of executive vice president and chief financial officer. In addition, a new executive leadership team of Derik Mooberry (Gaming), James Kennedy (Lottery) and Jordan Levin (Interactive) will oversee the organisation's three operating units.

"Completing the Bally transaction brings together two exceptional organisations with a common culture of innovation and customer focus," said Isaacs.

"Our mission is to become the premier gaming and lottery entertainment and technology company in the world by offering gaming and lottery operators a comprehensive and differentiated portfolio of high earning, player-appealing games and technology solutions.

"By leveraging our excellence in the development of imaginative gaming entertainment with value-added services, we seek to become the partner of choice for our gaming and lottery customers."

Interactive

The Interactive division of Scientific Games Corporation provides online gaming and social casino solutions to the global gaming industry, anchored by slots and table game content from the company's Bally, Barcrest, Shuffle Master and Williams game studios.

SG Interactive's products include its Remote Game Server, Play4Fun Network B2B social casino platform and inVenue Mobile Wagering product.

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