Yoav Ziv, VP Sales and Business Development at LSports, speaks exclusively to Gambling Insider about the sporting summer ahead.
Yoav, what are LSports' plans and targets for the sporting summer ahead?
Well, we’ve got a few projects on our hands right now. Whether it be the beginning of production of original markets and odds for the AUDL following our recent exclusivity deal over their data, adding and upgrading features for our Sports Trading Manager (STM) product, and promoting our bet stimulation services.
I think it’s safe to say our main target is growth. Growth in data, partnerships, and innovations. That, of course, will be on top of our plans to fully cover all exciting events that summer will bring- Euro 2020 and Olympics, with unique data, player props, outrights betting and more.
Does the company have any specific plans for the Euros and will LSports be doing anything different for the tournament?
Yes. Our main focus is BetBooster. BetBooster is an automated AI solution that provides both pre-match and in-play betting tips for soccer, and other sports, with full bet slip integration. We believe it’d be an amazing fit for sportsbooks as it’s already proven to greatly increase turnover rates for its existing customers.
Just imagine non-stop live betting tips accompanying sportsbooks during the Euro 2021; bettors will go nuts with their bet amounts with that kind of “stamp of approval”.
What existing products is LSports focusing on most this summer?
No doubt our focus would be on STM, the Sports Trading Manager, which is our flagship product. It is essentially an advanced interface made specifically for bookmakers’ use, aimed to give them full control over their sportsbook at the lowest effort and allows them to fully automate their trading process. We’re working hard on updating the product and adding new features, with a clear vision of having the best trading tool in the industry. We’re also boosting our betting stimulation services, working closely with their supplier, LVision, on improving and making them the best fit for our customers' needs.
Where would you say your core products stand out from the rest of the industry?
I think it all goes down to our values. We promise integrity, we provide innovation, we’ve got the lowest latency and the widest coverage available in the industry, and we value our customers. All of our core products are driven by those standards and allow us to offer stable and reliable solutions The OddService, one of the most comprehensive data feeds that we keep on adding to it every day, from popular sports to special bets, esports and more.
The STM was born to make bookmakers’ lives easier. The automated trading systems supply full control over margins and odds suspension, they generate accurate fair value odds and so many more features. We’re constantly working on improving it and adding new ideas.
We don't stagnate, and we're not satisfied with the traditional sportsbook data. We use unique technologies such as AI and computer vision, to deliver unique products for the sports betting industry.
Is there anything new in the pipeline you are really focusing on in 2021?
Well as I briefly mentioned before, we’ve recently announced our new five-year long partnership with the American Ultimate Disc League (AUDL). The deal marks us as the sole provider of AUDL data, and the only creator of their markets and odds, along with the creation of enhanced betting solutions with UltiX Technology. We’re working our way into the American market and this is a great step forward.
We are in the last mile of finalising data deals with more leagues and federations that will keep positioning us as a market-leader and a world’s leading sports data provider. Stay tuned.