New Jersey affiliates given deadline to stop promoting illegal sites

The New Jersey Division of Gaming Enforcement (DGE) sent out a director’s advisory bulletin, dated 4 June, outlining that affiliates that promoted online gambling sites to US players after the implementation of the Unlawful Internet Gambling Enforcement Act (UIGEA) in 2006 will not be subject to enforcement action.

The same ruling will apply to affiliates that promoted illegal gambling sites after the New Jersey online gambling market began being regulated in November 2013, so long as they cease promoting unlicensed sites within 150 days of the issuing of the bulletin.

DGE director David Rebuck, who issued the bulletin, stated: “Affiliates who promote and market illegal sites to players located in New Jersey are violating New Jersey law and risk the division taking adverse enforcement action against them.

“The Division, after careful consideration, has made a determination that the conduct of affiliates after UIGEA can be distinguished from the past conduct of online operators and payment processors.

“While affiliates were paid under various compensation models for marketing to US players after UIGEA, there was clearly some legitimate uncertainty as to whether the actions of an affiliate promoting or marketing to an illegal gambling site was, in and of itself, an illegal act.”

A review of all registered and licensed affiliates will be conducted by DGE at the conclusion of the 150-day compliance deadline, and any non-compliant affiliates will be deemed unsuitable for licensure.

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David Cook

Editor

David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

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