The New Orleans Saints and Caesars Entertainment have announced a 20-year exclusive partnership, which will see New Orleans' stadium rebranded as the Caesars Superdome.
The Superdome will host all of the Saints’ home games as well, as the Super Bowl LIX in February 2025.
In addition, the venue will also host the 2022 NCAA Men’s Final Four, College Football playoffs and a variety of other concerts and annual events.
In the last five years, Caesars has given more than $30m into Pelican State community non-profits and services.
Caesars says it “remains committed to the state of Louisiana and its residents,” and that the Caesars Superdome stands as a testament to its commitment to the city of New Orleans; as it will spend $325m to transform Harrah’s New Orleans into Caesars New Orleans.
Meanwhile, the stadium will undergo a $450m renovation as it becomes the Caesars Superdome.
Tom Reeg, CEO of Caesars Entertainment, said: "All of us at Caesars are proud to be part of New Orleans' vibrant culture. We understand that the Superdome is more than an iconic venue, it's the symbol of a resilient and innovative community.
"We've had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region."
New Orleans Saints Owner, Gayle Benson, added: "This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana.
“Caesars is in the midst of creating a first-class multi-million-dollar entertainment facility in downtown New Orleans; this significant investment also demonstrates the strength of their commitment to our state and region. We are proud to partner with a company that is dedicated to the economic growth of our city, state and region."