The numbers from the Olympics at DraftKings Sportsbook show that betting on women's sports is a growing market, as interest in wagering on women's sport continues to increase.
Four of the most bet-on sports at the 2020 Tokyo Olympics were women’s teams from America, with women’s basketball second, women’s football third, women’s tennis sixth, and women's volleyball ninth.
Of the 113 total medals won for the US, women finished the Games with 66 medals to lead the team, resulting in the US finishing first overall for total medals. Women were responsible for 23 of America's 39 gold medals in Tokyo - its fourth-highest total, giving it the second-highest share in history.
DraftKings said its customers were eager to bet on female athletes during this year's games.
Top 10 Olympic women’s sports by handle
- Olympic Basketball
- Olympic Football
- Olympic Tennis
- Olympic Volleyball
- Olympic Golf
- Olympic Beach Volleyball
- Olympic Softball
- Olympic Swimming
- Olympic Handball
- Olympic Track & Field
Top 10 Olympic women’s athletes by handle
- Nelly Korda
- Katie Ledecky
- Sydney McLaughlin
- Anita Wlodarcyk
- Lilly King
- Emma McKeon
- Regan Smith
- Ariarne Titmus
- Lydia Ko
- Katinka Hosszu
The Women's National Basketball Association (WNBA) Players Association and Gaming Society have recently announced a new “Bet On Women” partnership and campaign, as the interest in women’s sports continues to grow.
The goal of the campaign is to push women’s sports forward, maximise fan engagement, create new audiences and increase visibility for female athletes through betting and gamification.
