Paysafe has launched a new affiliate marketing platform for e-commerce merchants, the company announced in a press release.

With its new Paysafe Publishers marketplace, the online payments company hopes to leverage its experience to support the growth of e-commerce businesses.

Paysafe Publishers’ primary focus will be those working in financial services, education, nutrition and wellness, sports and fitness, leisure and entertainment, travel and hospitality, and video gaming.

Merchants will benefit from Paysafe Publishers’ integration with Revenue Tree, a network of affiliate performance marketers that together drive over 15 billion website clicks per year and over two million customer conversions per day.

The company has also integrated this new platform with Rightlander, an affiliate compliance monitoring service.

This should help merchants better protect their brand by giving visibility on all their traffic sources, the company has said.

As well as this, Paysafe has built its Skrill digital wallet into this new platform with the goal of facilitating faster affiliate payments and more secure commissions.

To celebrate its launch, Paysafe Publishers is offering a free set-up for the first 100 merchants to join its marketplace and launch their promotions.

Paysafe also stated that affiliates will benefit from having increased commissions for the first three months after joining.

Sarafina Wolde Gabriel, an affiliate marketing leader at Paysafe, said: “We have always been passionate about affiliate marketing and are excited to launch a marketplace that creates an opportunity for online merchants to scale their respective businesses.

“With Paysafe Publishers’ risk-free, performance-based approach, e-commerce merchants can increase sales, drive customer acquisition and identify other merchants with which to form revenue-generating partnerships.”