Within the last weeks, IGT PlaySports has been expanding into Washington, Colorado and Wisconsin. The company’s sports betting platform is also powering FanDuel’s sportsbook launch in Connecticut. Asher is now expected to continue IGT's ongoing expansion in North American markets.
Asher served nine years as CEO of William Hill US (until April 2021, when the company was purchased by Caesars Entertainment for $3.7bn) and 13 years in total with the sportsbook.
Asher said: "I'm really excited to join Enrico Drago and the IGT PlaySports team to help this business reach new heights for our customers and our shareholders. This is a unique moment in the North American gaming industry as sports betting is expanding rapidly and opportunities abound.
"I have some background working in partnership with PlaySports, and I look forward to working with our team to further enhance our technology, and trading capabilities to serve our existing and future customers."
Drago added: "The PlaySports sports betting solution is among the most widely used in the US, powering approximately 50 US sportsbooks for 20 customers across 18 states. We expect continued growth in our PlaySports business, and Joe Asher's knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success.”
