A new wide range of games will now be available to operators utilising Pariplay’s platform. The integration of FBMDS products into the Fusion platform is part of a joint growth strategy that focuses on Portugal, Brazil and Spain; these countries represent key markets for both parties.
The deal is the latest one struck by Pariplay in its plan to enhance its offering with localised content.
Pariplay’s platform focuses on enhancing player value by providing a suite of back-office conversion and retention tools for operators; additionally, it provides access to thousands of games for many developers from the gaming industry.
Adrian Bailey, Managing Director at Pariplay, said: “Pariplay is very proud to be distributing FBM's digital content within its network. FBM is a very well-established land-based brand and Pariplay is happy to be providing the right environment to take FBM's digital content to a higher level. This strategic alliance is a big win for both parties and will consolidate their positioning within their respective markets.”
Roberto Regianini, CEO at FBM Digital Systems, added: “We are very happy with this agreement with Pariplay and the possibilities that it opens up for our growth. We believe that the FBMDS base of customised and innovative products will aggregate value to the powerful platform of Pariplay, leading to an increase in player engagement in different markets.”
