Published
OnlineLand-BasedSports Betting

Rangers Football Club signs partnership with Sportemon Go

Rangers Football Club has signed a two-year agreement with Sportemon Go (SGO).

weare rangerrss

The company will become a top tier Official Club Partner with back of the shirt sponsor branding, digital non-fungible token (NFT) collectables, and a significant commercial investment into the Scottish football club.

SGO, an NFT augmented reality sports trading company, was founded by Australian father and son Ricky and Corey Jackson. It has formed sports partnerships with a number of athletes and clubs, including Premier League players Andy Robertson and Luke Shaw.

“This is another exciting commercial partnership for Rangers and one that aligns closely with our digital transformation strategy and ambitions in the emerging NFT space, which presents a compelling new revenue stream for the sports industry,” said Rangers Commercial and Marketing Director, James Bisgrove.

“We’re looking forward to working closely with the team at SGO to activate the partnership and ensure Rangers remains at the forefront of emerging opportunities in the Blockchain and NFT sectors.”

The partnership aims to provide further opportunities for fans to engage in digital collectable products and interactive gaming.

Sportemon Go CEO and former AFL player, Ricky Jackson, commented: “Our NFTs are unique, creative, with innovative exclusive features and products that I know the Rangers supporters will love. We are excited for the opportunity to build new products never-before-seen for the ultimate fan engagement, but also provide a solid partner contribution to Rangers FC through significant new and recurring revenue generation from SGO products.

“Our research and development technology that we have created over the past five years of extensive market research and development will be used in Rangers products, service and experiences which is backed by a further 30 years of sports industry success and know-how in end-to-end sports marketing, licensing, merchandise and digital iGaming offerings.”

Premium+ Connections
Premium

Digitain

 
Premium

RISK

 
 
Premium

Lynon

 
Premium

Galaxsys

 
Premium

GammaStack

 
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
Premium

1xBet Partners

 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...