Published
LotteryIndustry

Inspired Entertainment inks iLottery deal with Loto-Québec

Inspired Entertainment will take its digital lottery products live in Canada with Loto-Québec.

InspiredLotoQuebec

Lottery fans in Canada’s French-speaking Quebec province will get a chance to try out Inspired’s new iLottery games via ‘lotoquebec.com’ and the Loto-Québec app.

The Canadian lottery operator currently plays host to Inspired’s interactive casino content, with this latest addition representing an expansion of their partnership.

“Inspired’s online casino content has proven popular with our customers, and we are glad to be their first customer in the iLottery market,” said Anne-Marie Voyer, Director of Lottery Products & Development at Loto-Québec. 

“We are looking forward to collaborating with Inspired to feature some of our successful retail brands in their digital lottery games.”

With this deal, Loto-Québec will see its roster of games augmented for another time this year after it signed an agreement with Greentube in July.

Moreover, this marks Inspired’s first foray into the world of iLottery, with the company expected to launch its new games — Scarab Treasures, branded Pharaon reaction, and Fruit Drop Scatterdrops, branded Explosion de fruits reaction — in 2022.

Brooks Pierce, President and COO at Inspired, was optimistic about this new venture, commenting: “We see our entry into the iLottery market, with Loto-Québec as our first customer, as an important strategic step for our company, which we are very excited about.

“Our management team has extensive experience in the global lottery market, which is estimated to be over $300bn, and we view iLottery as a significant potential growth opportunity, poised to see higher adoption by lotteries worldwide.”

Inspired Entertainment currently operates in approximately 32 jurisdictions around the world, supplying terminals and content for game systems across roughly 50,000 gaming machines located in betting shops, pubs, gaming halls and elsewhere.

Premium+ Connections
Premium

Galaxsys

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium

Imagine Live

 
Premium

Lynon

 
 
Premium

1xBet Partners

 
Premium

Sport Generate

 
Premium

Digitain

 
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...