Betway renews partnership with Belgium’s Croky Cup

By Peter Lynch

Betway has announced its multi-year renewal of the Croky Cup, the main knockout football competition in Belgium.

The agreement is an extension of the current deal which started in 2016.

“The Pro League has been a fantastic partner of ours for five years and we’re delighted to extend our partnership of the Croky Cup,” said Betway CEO Anthony Werkman.

“The Cup has had five different winners in the last five years and continues to be an exciting competition in Belgian football.

“While there have been no crowds for the past two finals, we’re looking forward to hopefully seeing the return of fans for the 2021-2022 edition.”

Through the agreement, Betway will have a series of activation rights on Pro League channels, and will benefit from LED inventory at all televised games from Round 32, as well as additional branding positions for the final.

The coverage is on FTA TV in Belgium, with the competition giving the company “desired exposure,” Betway added.

Leander Monbaliu, CBO of Pro League, commented: “This extension is a confirmation of the success story of the long-standing partnership between Betway and Pro League for the Cup, an exciting competition marked by heroic underdog wins and unexpected defeats leading to the much-anticipated cup final.

“We look forward to continuing this great story with Betway.”

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