This gives the operator expanded marketing content and digital rights to integrate NBA assets within its sports betting, fantasy sports and online casino platforms.
The new deal with make FanDuel the exclusive presenting partner of the weekly NBABet Show and the Games page of NBA.com will have the option to have FanDuel’s odds displayed.
As part of the expanded agreement, the group will be allowed to promote its online casino games featuring NBA marks and logos, while continuing to use official NBA betting data and league marks, and logos, across its sports betting and free-to-play game offerings.
Additionally, FanDuel has announced a multi-year partnership with the National Basketball Player Association (NBPA) thanks to which the company can feature NBA players in its creative, and have them distributed across the group’s branded platforms, apps, social media, and broadcast channels.
Amy Howe, President & CEO, FanDuel Group, commented: “FanDuel’s partnership with the NBA has been a cornerstone of our success for many years, and together we have revolutionised what is possible in a partnership between a professional sports league and a sports gaming operator. As we move into the next phase of our relationship to include the NBPA, we are excited to once again reimagine how we engage basketball fans.”
Que Gaskins, interim President of THINK450 (NBPA’s engine), added: "We are excited to partner with FanDuel to bring more opportunities for our players to engage with new communities of fans and to create unmissable moments and collaborations in basketball culture.”
The NBA recently signed a similar partnership with FanDuel rival DraftKings.
