TLCBet will continue to serve as Sevilla FC’s official betting partner for Asia after both parties agreed to extend their ongoing relationship.

Attempting to capitalise on the popularity of football in various Asian markets, the Spanish side will continue to work with the Philippines-based betting company to drive engagement in the region.

Sevilla reiterated its confidence in the company, crediting the success of their partnership to TLCBet’s “robust acquisition and retention rates.”

“In keeping with Sevilla FC’s grand project of international growth, it’s vital for us to couple our brand with growing, innovative companies like TLCBet,” said Jorge Paradela, Business General Manager at Sevilla FC.

“This enduring Asia betting partner deal marks another important step for our club and another key building block internationally, even against the challenging economic backdrop which is facing many elite clubs across the planet.”

Through this renewed deal, the six-time Europa League winning club will gain access to more exclusive content, offers and experiences from TLCBet.

Going forward, Sevilla also intends to make greater use of its Asia-facing social media channels, particularly Weibo and WeChat which are popular among East Asian and Chinese audiences.

A TLCBet spokesperson welcomed the continuation of its relationship with Sevilla, commenting: “We’re thrilled to bolster our ongoing association with one of the most decorated European sides of recent times in Sevilla FC. Working alongside a club that boasts such a track record of sustained success at the elite level underscores our ongoing commitment to growing Spanish La Liga followers.

“We can’t wait to witness the club scaling greater heights in both La Liga and on the European stage throughout 2021/22 and beyond.”