The data and editorial coverage brand, which focuses primarily on North American horseracing, has unveiled its new online sportsbook as part of its plans to grow the company in new markets. It is the latest part of its strategy to meet increasing demand in the US sports wagering industry.
Affinity Interactive, which owns DRF and DRF Bets, also operates regional casinos in Nevada, Iowa and Missouri, with a total customer base of approximately one million.
James Zenni, Affinity Interactive Chairman, commented: “The DRF sportsbook launch is a key event for Affinity Interactive's ever-growing platform. Iowa was a natural choice for our first sportsbook offering given our established presence at Lakeside Casino in Osceola.
“As we continue to optimise and integrate our complementary land-based and interactive properties, we are highly focused on positioning our platform as the go-to sports betting destination.”
The latest sportsbook, already live in Iowa, offers DRF’s customers betting opportunities on all national and international sports approved by the authorities. Various betting formats, such as moneyline, points spread, parlays and in-play betting, are available.
Itay Fisher, Affinity Interactive Chief Digital Officer, said: “The launch of our first sportsbook is a significant event for Affinity Interactive and DRF as we continue our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the US.
“The sportsbook website and app launch represent our third major sports product rollout in recent months, and further illustrates our ambition and commitment to providing best-in-class sports betting products for customers.”
