Using the Setplex end-to-end OTT platform, MaxBet wants to deliver a linear television channel.
MaxBet’s television channel will include original programming and content, such as gameplay videos, how-to-play tutorials, originally produced content featuring interviews with gambling executives, celebrity content and more.
Setplex aims to provide Internet Service Providers with a single source to deliver OTT and IPTV services.
Mike McKiski, Co-Founder and COO for MaxBet TV, commented: “The NoraGO system offered by Setplex is easy to use, includes an unrivalled array of features and functionality, and has the ability to support a diverse global viewership from the day of launch.
“Through our partnership, we will be able to deliver an absolutely stunning user experience. After evaluating multiple other OTT platforms, we believe Setplex is the best in the business.”
Marc Mulgrum, Setplex’s SVP of Sales, added: “MaxBet TV is a pioneer in delivering gambling-related content and the launch of their linear television channel will offer an unmatched user experience.
“We look forward to helping scale their operation as they continue to evolve and introduce multiple categories of content and programming that serves the needs of international gambling enthusiasts.”
MaxBet TV is a streaming platform and social network dedicated to gambling-related content.
Content creators worldwide can stream or post using the platform, which is available on mobile devices, smart TVs, web browsers and internet TV platforms.
