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Inspired Entertainment launches iGaming content with GAN

Inspired Entertainment has taken its iGaming content live in Michigan with GAN Limited.

USDigital

The New York-based B2B provider has extended its North American footprint with its latest content rollout in the Great Lakes State, which comes via GAN’s aggregation platform.

This platform is employed by various companies, and as a result, Inspired’s partnership with GAN gives it access to numerous operators across multiple US jurisdictions.

Brooks Pierce, Inspired Entertainment’s President and Chief Operating Officer (COO), remarked on this, saying: “Multiple top iGaming operators in the US use GAN’s platform and we are excited to collaborate with the GAN team.

“We are in the early innings of rollout in the US digital gaming industry and having GAN as a platform partner broadens our market access.

“Demand for our content remains strong and we are looking forward to ramping our online slot portfolio and distribution.”

This news comes after Inspired reached an agreement in December to supply its interactive games to operator Rush Street Interactive (RSI). This brought the content in question to several regulated North American markets, including New Jersey, West Virginia and, namely, Michigan.

Consequently, its most recent deal with GAN will strengthen its presence in the Great Lakes State.

“Inspired’s games have had strong performance in the US, and we are excited to include their proven popular content in the GAN library,” said Dermot Smurfit, GAN’s Chief Executive Officer (CEO).

“Our Super Remote Gaming Server (RGS) system has the potential to work with any US operator including non-platform clients and we are delighted to release Inspired content to other iGaming states and customers on the roadmap in 2022 and beyond.”


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