Previously in 2021, Stake became UFC’s first-ever official betting partner in Latin America, excluding Brazil and Asia. The adaptation to the partnership sees Stake continuing in this role but also expanding into Brazil, which is the first time UFC has had a betting partner in this country.
As official betting partner, Stake will receive a wide range of integrations within primary UFC assets. For example, it will have a branded presence inside UFC’s Octagon during select Pay Per View and Fight Night events each year. In addition, Stake will be the presenting sponsor of UFC’s Pay Per View event hosted in Brazil.
UFC and Stake will also collaborate on a range of content that will be distributed throughout UFC-owned social media channels and platforms. This collaboration will extend to creating exclusive promotions and VIP experiences for fans.
UFC VP of Global Partnerships, Nick Smith, commented: “Stake has been a great partner this past year, and we’re thrilled to continue the relationship. With sports betting becoming more widely accessible, we have added Brazil, a very important emerging gaming market, to a far-reaching collaboration that already included key regions within Latin America and Asia."
Mladen Vuckovic, Stake CEO, said: “We're more than pleased to renew our partnership with UFC for 2022, after a huge 2021. Our relationship with UFC is only getting stronger, and we cannot wait to welcome UFC fans from all around the world onto our platform.
"Our current player base relished the partnership, making the most of VIP experiences and exclusive content to bring them an experience with one of the biggest sporting organisations in the world. This is something they cannot find anywhere else.”
