Published
Land-BasedCasinoSports BettingIndustry

USBookmaking extends partnership with Santa Ana Star Casino Hotel

USBookmaking (USB), an Elys Game Technology subsidiary, has extended its sports betting contract with New Mexico’s Santa Ana Star Casino Hotel.

NewMexico

The tribal gaming operation hosts the Land of Enchantment’s first sportsbook, supported by USB.

Through self-service kiosks and in-person ticket counters, the Star offers event betting on all sports serviced by USB, including the NFL, NBA and MBA, as well as college football and basketball.

The property became New Mexico’s first to launch retail sports betting in 2018, powered by USB. The Star is operated by the Tamaya Nation, a federally recognised Indian tribe, and is located just north of New Mexico’s most populous city, Albuquerque.

John Salerno, USBookmaking’s Director of Operations, commented: “Our partnership with the Santa Ana Star began in 2018 and has been a success from the start and with this extension we will continue to provide a top sports wagering product to customers of the Star.

“We see progressing opportunities for sports wagering in tribal gaming, which is among one of the main segments that USB is focused on supplying now and into the future.”

Elys Game Technology, meanwhile, acquired USB in July 2021 for $12m. Back then, USB was touted as a central part of Elys’ US-facing brand.

Vic Salerno, President of USBookmaking, said at the time: “USB realised that to increase our client base we needed a sportsbook platform that was built for the United States market.”

In other news, Elys Game Technology recently received approval to expand its Grand Central Restaurant and Sportsbook in Washington DC.

Premium+ Connections
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Sport Generate

 
Premium

Digitain

 
Premium

RISK

 
Premium

Revsharks

 
Premium

Imagine Live

 
Premium

Lynon

 
 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...