The provider in question, who the KSA has chosen to keep anonymous, had tweeted during a live match on the progress of the score.
These score reports were accompanied by link-embedded-quotes, which redirected Twitter users to the licence holders’ online sports betting site. Such links were also embedded in live odds updates tweeted by the licence holder.
By following these links, Twitter users were being presented with the opportunity to deposit funds and place bets on the licence holder’s parent account.
The KSA of the Netherlands has stated its investigation was in response to a 'signal,' presumably one received from a Twitter user, or the social media company itself.
The regulator has reminded the licence holder of the illegality of advertising bets during sporting competitions. This rule is intended to protect consumers from impulsive participation in gambling.
The KSA has formally ordered the licence holder to immediately cease its illegal activities. In its address, the Gambling Authority has informed the licence holder on the nature of the offence, ordering it to ensure live betting odds are never posted again.
Should the licence holder break the law once again, the KSA ‘will not hesitate to use more serious means’ should they need to.
Dutch-licensed sports betting brand BetCity recently became the newest member of the International Betting Integrity Association.
Last month, the KSA cautioned customers against gambling with unlicensed operators.
