Published
Land-BasedCasino

Caesars’ Isle Casino Hotel to transition to Horseshoe branding

The Isle Casino Hotel Black Hawk in Colorado is set to move under the Horseshoe name, as Caesars Entertainment looks to rebrand and refurbish the venue this summer. 

caesars ent isle casino hotel black hawk gi web image

The Horseshoe brand of casinos, of which there are currently six across the US, was founded in 1951 with the now-defunct Binion’s Horseshoe. The brand was subsequently acquired by Caesars in 2004, when the casino operator was known as Eldorado Resorts. 

In addition to a rebrand, the casino will also undergo an interior renovation, including refreshed gaming rooms and a modernised casino floor. 

Norris Hamilton, SVP and General Manager, Isle Casino Hotel Black Hawk, commented: “Isle Casino Hotel Black Hawk is the premier choice for gaming, dining and nightlife and the transformation into the iconic Horseshoe brand will only enhance the experience for our guests. 

“We couldn't be more excited to bring this legendary brand to Colorado and continue to offer unparalleled and elevated experiences.” 

The food and beverage options at the casino will also be revamped, with Brew Brothers joining existing fine-dining eatery, Roxy Restaurant and Bar, later this year.  

The Brew Brothers bar will be launched in partnership with Caesars Sportsbook, and will offer customers sports viewing options during game days. 

Furthermore, in a move to coincide with the upcoming World Series of Poker (WSOP) 2022, due to be held on the Las Vegas Strip, the poker room at Isle Casino is set to be rebranded as WSOP Poker Room. 

The property isn’t expected to close during the renovation, with the work scheduled for completion this autumn.


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...