The annual event, which takes place every March, is a US-based campaign backed by the National Council on Problem Gambling (NCPG).
The theme for 2022 was “Awareness + Action” and with this in mind, PointsBet hosted educational sessions for all its customer-facing departments.
These sessions, the company said, were designed to cultivate problem gambling awareness and “empower” its employees with strategies to identify and address this issue.
The sessions were led in consultation with department heads to help staff better understand “how their roles uniquely position them to recognise problem gambling red flags.”
PointsBet’s customer service, player development, loyalty and tracking teams all took part in these sessions, with each given unique advice corresponding to their respective functions.
For example, the company’s player development department was instructed to “identify red flags via communication” and, when necessary, “escalate to the responsible gambling team.”
The sessions formed part of PointsBet’s broader responsible gambling education plan and came amid similar PGAM efforts from other US-facing companies, such as IGT and FanDuel.
“Responsible and problem gambling education for our staff is far more than just fulfilling a regulatory requirement,” said Johnny Aitken, CEO of PointsBet USA.
“It is about sparking genuine dialogue and empowering our teams to discuss responsible gambling with our customers.
“We are proud to participate in Problem Gambling Awareness Month for the third consecutive year and look forward to our continued support of this important initiative in the years to come.”
