In addition, the company intends to make a contribution to the International Center for Responsible Gaming.
Problem Gambling Awareness Month is held in March and was initiated by the National Council on Problem Gambling as a way of increasing public awareness through factual research.
Wendy Montgomery, IGT Senior Vice President for Marketing, Communications and Sustainability, commented: “Responsible gaming has been a large part of IGT’s DNA for many years, and the importance of it is instilled in our employees across all business segments through a variety of programmes.
"It is through industry initiatives such as Problem Gambling Awareness Month that we can showcase our leadership in this space on a broader scale and bring further awareness to our customers and their players. We are pleased with the strides IGT has made in promoting Positive Play within all gaming verticals and will continue our contributions and support of the industry’s most prestigious responsible gaming organisations.”
Through the Positive Play campaign, IGT will be publishing videos on social media of employees discussing what positive play means to them and how responsible gaming is reflected in their daily life at IGT.
The donation to the International Center for Responsible Gaming is to contribute towards its lottery and responsible gaming research which it has undertaken for more than 25 years. The organisation aims to provide an increased understanding of gambling disorders as well as find effective methods of treatment.
