Their agreement names FanDuel her exclusive sports gaming partner ahead of the 33-year-old Puerto Rican boxer's title fight against Katie Taylor at Madison Square Garden on 30 April.
Under the terms of their partnership, FanDuel will have access to Serrano's name and likeness. Unique content will also be created on her social channels and Serrano will wear the FanDuel logo on her trunks during the fight.
Serrano commented: "As the first female professional boxer to headline the iconic Madison Square Garden, I recognise the responsibility I have to uplift women in sports.
"I am honoured to be the first boxer to partner with FanDuel who are showing their unwavering dedication to supporting and elevating female athletes and I will proudly wear their logo in the ring during my historic battle against Katie Taylor on 30 April."
Amy Howe, FanDuel Group CEO, added: "We are incredibly proud to partner with Amanda Serrano, a game-changer making history being the first woman ever to headline a fight at Madison Square Garden alongside Katie Taylor.
"At FanDuel, we are deeply committed to women in sports, from the office to the boxing ring, and partnering with Amanda is part of our ongoing support to invest in female athletes."
In other news, FanDuel has been executing its expansion plans. Most recently, the company launched its sportsbook and casino app in Ontario, Canada, and the company now intends on expanding its portfolio across the newly regulated province.
