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FlowPlay launches in-game fundraiser for American Cancer Society

FlowPlay has stepped up its support for the American Cancer Society (ACS) by including in-game fundraising messaging within its content. 

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The gambling content and technology supplier, owned by Wind Creek Hospitality and partner to the likes of Sportradar, claims to have over 75 million players worldwide. 

Through its suite of online casino content, including titles like Vegas World, Casino World and Live Game Night, FlowPlay has now implemented a fundraising campaign for the ACS’s Road to Recovery program, which helps transport cancer patients to and from their treatment. 

Due to the Covid-19 pandemic, the transport program was paused due to public health concerns, though has since resumed in a number of regions.  

Players within these games are able to donate directly to the ACS throughout May, with campaign messaging visible at various points within the content. 

FlowPlay President Derrick Morton commented: “Due to the pandemic, the ACS has been without one of its most critical programs for the last two years. I'm honoured to tap into the FlowPlay community to support the program's relaunch. Our players never cease to amaze me with their generosity and I know this campaign will be no different.” 

Throughout May, players will also have the option of purchasing a virtual in-game branded charm, with proceeds going directly to the ACS. 

In previous fundraising iterations, FlowPlay has donated more than $400,000 to the ACS and is expected to surpass the $500,000 mark by the end of 2022. 

The campaign also includes information on how to support the Road to Recovery program directly, with volunteers required to drive the patients themselves.


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