This is BetMGM’s first such deal in the state of Texas.
Per the agreement, BetMGM signage will be prominently featured at the Astros’ Minute Maid Park. Areas of signage include the stadium’s outfield wall sign and behind the home plate, where promotional messaging will rotate on an advertising wheel.
Furthermore, Astros fans will be eligible for participation in various BetMGM VIP experiences. Such VIP experiences include the opportunity to throw out the first pitch, on-field access to batting practice and VIP getaways for away games.
BetMGM and the Astros will also unite to offer special betting promotions for BetMGM customers in Louisiana.
BetMGM CEO Adam Greenblatt has commented on the partnership: "The Houston Astros are a monumental addition to our portfolio of strategic partnerships with professional sports teams across the US.
"The organisation's passionate fanbase will be key to the growth of BetMGM throughout the South as we look for new ways to engage fans with unique experiences that go beyond the game."
Astros Senior Vice President and General Counsel Giles Kibbe added: "We are looking forward to our partnership with BetMGM.
“As we continue to strive for new ways to add to the fan experience, this partnership will provide another way for the Astros to engage with our fans."
Alongside its latest sports betting expansion, BetMGM has reiterated its focus on delivering responsible gaming education to its customers.
Anti-problem gambling educational resources can be found in industry programmes such as GameSense, which is available within BetMGM’s mobile and desktop platforms.
BetMGM currently operates in 23 markets, with both retail and mobile offerings.
