The key to achieving sustainability for Andersen is gaining customer trust, reaching net zero on emissions and achieving change in diversity and inclusion.
She said: “We are determined to lead the industry on our way to sustainable growth. We see no conflict between growth and sustainability, and we can see across many markets how our business can grow responsibly.”
Andersen added the importance of maintaining good relationships with customers and in the local communities in which Entain operates. The CEO announced a £100m ($112.5m) fund had been established to continue to best care for these relationships.
For Andersen, ESG is the key driver behind moving the industry forward as a whole. She added: “Having spoken with innovators and competitors in our market, the global momentum towards ESG and the celebration of it is clear. Investments trends are clear – they point towards ESG.”
Andersen says that 90% of investors use ESG as a key criterion when contemplating investment and that having a high concern for ESG is a primary attraction to 25% of prospective recruits.
Entain’s CEO then moved on to speak about player protection, through its Advanced Responsibility & Care (ARC), which she says identifies up to 90% of problem gamblers, prompting them to set deposit limits.
Andersen said: “ARC combines AI and scientific research to shift the emphasis from intervention to anticipation. The system creates an invisible safety net that offers personalised support. When ARC sees a harmful interaction, it is designed to intervene.”
Andersen finished by reaffirming her and Entain’s commitment to ESG through its global partnerships, such as that with F1 constructor McLaren.
However, the operator has some work to do in this area itself, following a £17m settlement with the Gambling Commission in August.
