As part of its OddsFactory proprietary technology integration, the operator will deliver over 130 live market betting options for football, the most markets for any US sportsbook.
“The 2018 tournament commenced just a few short months after online sports betting was legalised in the US, meaning this year’s tournament will be historic in nature with more than 100 million Americans having the ability to place online wagers on the world’s biggest sporting event, the World Cup,” said PointsBet USA CEO Johnny Aitken.
“Soccer is ripe with opportunities to tap into live betting, and we are gearing up for an immense surge in soccer betting activity by delivering our Soccer OddsFactory integration ahead of what will no doubt be an incredible tournament.
“We are investing the necessary resources to make PointsBet the go-to sportsbook for World Cup betting, and we have the technology in place to prove it. Soccer bettors will have more live options with PointsBet than anywhere else.”
PointsBet customers will have access to several one-minute and five-minute Lightning Bet markets, including Free Kick Awarded, Goal Scored, Goal Kick Awarded and Shots On Target among others.
PointsBet USA Chief Product Officer Mark Hughes commented: “Our continued investment in elevating our in-house sports betting technology and OddsFactory, our proprietary trading feeds solution, has allowed PointsBet to produce up to eight billion calculations in less than one second when we have a full suite of live games running in parallel.
“This positions PointsBet to offer bettors with an immense amount of live betting options across all sports, especially for fans who are looking to take part in the World Cup action. PointsBet gives bettors more live betting options on more matches than anywhere else in the US.”
