Published
OnlineMarketingSports BettingIndustry

Sky Bet lets subscribers vote on price boosts

Sky Bet has been letting email subscribers vote on price boost options, with the most recent boost voted for being Messi to score from outside the area vs Mexico.

sky bet_web img2 min
Listen To Article

Presumably, Sky Bet subscribers receive an option of potential price boosts, and the one with the most votes gets launched as a subscriber-exclusive boost. 

Subscribers for Sky Bet on email will be happy they voted on Messi to score from outside the area vs Mexico, as this is exactly what happened on 26 November.  

The subscriber exclusive took Messi landing a shot from out of the area from 6/1 to 8/1, increasing the winnings of betting subscribers. 

Sky Bet’s decision to let subscribers vote on select price boosts shows the operator is coming up with new ways to drive player engagement; the chances of players betting on a boost they voted for surely raises the chances of them placing a bet.  

Recently, Sky Bet sought to bust some popular wagering myths in recognition of Safer Gambling Week 2022. 

The Flutter-owned brand unveiled a “mythbusters” programme designed to counter some common gambling misconceptions. 

In an email sent to customers, Sky Bet invited people to learn more about wagering and published a breakdown of four betting fallacies. 

The first addresses a commonly held belief that “knowing a game well increases your chances of winning.” 

Sky Bet conceded that extra knowledge can prove helpful when making a wager but urged bettors to remember that extra knowledge does not guarantee success when betting in any respect. 

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine