Rightlander partners with Tradedoubler for responsible affiliate marketing

Compliance firm Rightlander has doubled down with Swedish affiliate Tradedoubler, aiming to improve the responsible gambling measures taken within its affiliate marketing.

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Rightlander provides compliance tools for affiliates across the gambling industry, targeting a reduction in "brand damage and low-quality traffic."

This new partnership will see Rightlander monitor Tradedoubler's partner sites, social media, email, instant messages and more.

It will additionally monitor live offers – ensuring brand guidelines are followed and products are accurately priced and described.

James Maley, Tradedoubler Director International, Publisher & Network, said: “Tradedoubler is pleased to become a client of Rightlander; we look forward to establishing a fruitful relationship as our commitment to strong network quality grows.”

In October, Rightlander launched the "Smart Workbench" – designed to heavily reduce marketing compliance workload.

Ian Sims, Rightlander Founder, added: “We're obviously delighted to have such an established and prestigious name in affiliate marketing on board as a client.

"Rightlander has put a good deal of focus in 2022 on creating compliance tools to help networks and marketplaces provide content compliance for their merchants and clients, a process which has caused particular concerns in regulated markets.

“Discovering new publisher content, monitoring it regularly for compliant copy, and our new Screen product for evaluating affiliate content is at the core of our network proposition and endorsements such as this are very rewarding.”

Responsible gambling within the affiliate sector has for some time been more of a grey area than it is for operators and suppliers.

As such, the trade body Responsible Affiliates in Gambling was formed in May 2019.

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