Published
MarketingIndustryeSportsPartnerships

Symplify signs partnership with SoftMaya to support AI Personalisation Module

Symplify, the Stockholm-based CRM and AI cloud solutions provider, has signed a partnership with SoftMaya.

symplify softmaya stockholm
Listen To Article

SoftMaya, an online and offline gaming software provider, operates various iGaming brands, including the headliner offering Rock 'n' Reels.

According to the agreement, Symplify's AI Personalisation Module will be supported for brands that run under the SoftMaya label. The Onpage AI provides users with a personalised and tailored web experience based on machine learning.

Further, the AI will also focus on helping the business better its marketing spend, eventually developing customer sentiment which will lead to increased lifetime value.

The Symplify service is integrated into SoftMaya’s communication, retention and conversion strategies to allow CRM teams to manage operations from a single console. To amplify the business growth, Symplify will also be providing its Campaign and Journey builder.

Robert Kimber, Symplify CEO, said: "SoftMaya is a business that has an exciting future ahead and we’re thrilled to welcome them as a partner. It’s the perfect opportunity for us to work alongside SoftMaya’s portfolio of brands and showcase our powerful AI Personalisation Module.

"It revolutionises the way in which we can understand user behaviour and then positively adapt website experiences to meet player preferences.”

Will Parker, SoftMaya’s Marketing Manager, added: “It was clear very early on in our discussions with Symplify that its service would greatly benefit our next stage of company expansion. Symplify’s ability to optimise our CRM capabilities and use AI to help shape truly personalised experiences will be invaluable.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...