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Xtremepush and Low6 join forces to power customer communications

B2B iGaming platform Low6 has partnered with Xtremepush – an omnichannel customer engagement platform powered by a built-in CDP – as its customer communications provider.

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To engage and monetise digital fan bases, Low6 powers sportsbooks, teams, leagues and brands with specialised gaming experiences. When it comes to customer engagements, Low6 aims to assist businesses in increasing conversion rates and increasing the stickiness of websites and apps.

It works with businesses from countries such as the USA, the Netherlands and Australia.

At present, it is using the Xtremepush platform to carry out multiple projects, primarily sending marketing communications through app notifications, email and SMS.

With this agreement, Low6 can promote relevant games and messages to its player base through highly personalised communications, encouraging them to take action and interact with their fantasy sports teams and other games.

Josh Turk from Low6 said: “Using Xtremepush as our customer communications provider has helped us strengthen our foothold in the gaming industry.

"The ability to understand players on a deeper level and send personalised multichannel campaigns is a complete game changer. Without a provider like Xtremepush, we would be falling behind our competitors.”

Brandon Asgeirsson from Xtremepush commented: “The opportunity to work alongside Low6 has been beneficial for both parties.”

Recently, Low6 appointed Brittany Almeida as its new Sales & Strategy Director. She previously served at The Sports Network Canada (TSN).

Almeida’s role will see her build on the experience she has gained in the sports betting industry – she recently managed a deal between TSN and FanDuel.

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