Hard Rock & Seminole Gaming deploy QCI platform

Hard Rock International, Seminole Gaming and Quick Custom Intelligence (QCI) have together announced the rollout of the QCI Enterprise Platform at their casino properties.

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This rollout, which is now underway across properties in the US, Canada and Punta Cana (Dominican Republic), aims to improve the guest experience capabilities of Hard Rock and Seminole Gaming.

Dan Ingster, VP of Gaming Operations for Seminole Hard Rock Support Services, said: "This QCI Enterprise Platform rollout will unlock new ways to ensure and exceed the entertainment experience guests expect when visiting Hard Rock and Seminole Gaming casinos.

"The QCI platform's integration of market basket analytics combined with player development and marketing tooling empowers team members across the enterprise to engage with guests in new, powerful ways."  

Dr. Ralph Thomas, QCI CEO, said: "We are proud to have deployed our QCI Enterprise Platform to support Hard Rock and Seminole Gaming casino properties.

"This deployment is proof of the scalability of our platform for large enterprise organisations that have dozens of input source systems from hundreds of data tables. We thank Hard Rock and Seminole Gaming team members for widely embracing the tool and enabling us to further build out our capabilities."

The Hard Rock Hotel & Casino in Atlantic City in February announced that both union and non-union team employees will receive over $10m in bonuses.

Hard Rock promised to spend $100m by 2022 to increase pay for its US employees as part of its commitment to its workforce.

As many as 95 job categories, including those in Atlantic City, will be significantly impacted by this pay increase.

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