QuinnBet will become an official advertising partner of Peterborough United.
The new deal will involve QuinnBet having advertisements around Peterborough United's Stadium, Weston Homes Stadium, as well as having advertisements in the matchday programme. They have agreed an initial two-year deal.
The Posh currently plays in Sky Bet League One and is hopeful of celebrating this new deal by securing a playoff position as it heads into the final game of the season.
The news comes at a time of much discussion around the topic of gambling in football. Premier League teams have unanimously agreed to withdraw all gambling sponsors from the front of shirts. This new change will come into effect at the start of the 2026/27 season.
Peterborough United Commercial Manager Alex Harris said: “We are pleased to welcome QuinnBet to the family and are looking forward to developing our partnership with them over the next two years and hopefully beyond.”
This is not the only sporting partnership that QuinnBet has made this year. QuinnBet also signed a deal with the Punchestown Grand National Trial for the next three years, starting with the event that took place in February 2023.
Niall McPartland, Marketing Manager at QuinnBet, said: “When we heard about the opportunity to partner with Peterborough United, we were thrilled.
"The club is steeped in history, and we are very proud to announce this two-year partnership. We wish all the club every good luck for the remainder of the current season and for what’s to come!”
