Playtech targets Funtactix for its casual game expertise

By Priscillia Mudiaki
Playtech announced on Tuesday that it has recently acquired Funtactix, a social and mobile game developer.

Funtactix has carved out a niche in Hollywood by developing casual games experiences based on popular films, including The Hunger Games, Mission: Impossible and Rocky. The company is also known for working with leading entertainment firms such as Lions Gate Entertainment and Paramount.

The new deal is part of Playtech’s growth strategy to continue bolstering its share in the casual gaming market, following the creation of Plamee development studio in 2014 and the acquisition of Yoyo Games last year.

Playtech Chief Operating Officer Shimon Akad said: “The acquisition of Funtactix, in addition to Plamee and YoYo Games, enables us to offer a complete suite of content and software to players, designers, and third parties including some of the largest studios and brands in the world.”

The new partnership will see Funtactix continuing to work with Hollywood while also publishing its games content for Playtech from studios such as Plamee.

The acquisition is a second recent purchase for Playtech, which announced a €50m deal to acquire Swedish slots developer Quickspin last week.

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