MGM Resorts International and BetMGM have introduced a responsible gaming campaign at nine NFL stadiums.
They will promote their responsible gaming program, GameSense, during the upcoming football season.
GameSense will be promoted at stadiums including Acrisure Stadium (Pittsburgh Steelers), Allegiant Stadium (Las Vegas Raiders) and M&T Bank Stadium (Baltimore Ravens).
Rhea Loney, Chief Compliance Officer at BetMGM, said: "Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly."
MGM Resorts and BetMGM are committing over $1m annually to fund responsible gaming and problem gambling initiatives, including research, advocacy, prevention, marketing and organisational support.
Stephen Martino, SVP Chief Compliance Officer at MGM Resorts, said: "Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority."
Casey Clark, SVP of the American Gaming Association, said: “The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry's commitments and the spirit of Responsible Gaming Education Month."
MGM Resorts' casino floors feature slot machines displaying GameSense messaging with QR codes for access to responsible gaming information.
MGM Resorts and BetMGM's partnership with the American Gaming Association promotes Responsible Gaming Education Month in September, emphasising empowering guests and customers to play responsibly.
Both companies provide employees with responsible gaming training and have invested in creating digital training modules.
BetMGM will host lived-experience fireside chats provided by EPIC Risk Management, a gambling harm and minimisation consultancy.
MGM Resorts will also encourage participation in surveys, highlight leadership perspectives, and feature public service messages on property screens and Las Vegas marquees to promote responsible gaming.
