Fan engagement platform Tally Technology has introduced its Game Center gamification platform, designed to offer new ways of interaction between fans and NBA and NFL teams.
The platform aims to provide various team-themed playing experiences to cater to a range of sports enthusiasts.
Teams, leagues, broadcasters and brands can now streamline their fan engagement programs through this platform. The Game Center includes game types like pick'em, trivia, bingo, word searches and skill-based sports contests, with more games set to be added over time.
The platform's goal is to improve fan engagement and loyalty by introducing new gaming experiences, attracting new audience segments and with hopes to open up new sponsorship opportunities.
Brad Vettese, CEO of Tally, said: “It is a privilege to be able to deploy our comprehensive Game Center platform solution, which we believe will be a major hit with the full range of fan types.
"With multiple games, including everything from trivia contests to word puzzles, we are delighted to be delivering a project which will appeal to the broadest audience possible and create actionable data insights. We believe it is a technology with huge potential across a variety of sectors and we look forward to seeing how it performs for the benefit of one of the world’s biggest sporting franchises in the NBA, NFL and beyond.”
This move follows Tally Technology's track record in deploying fan engagement solutions. In November 2022, the company partnered with Ambev to deliver a football prediction game in Brazil.
The partnership expanded to provide prediction games for Brazilian football clubs Atlético Mineiro and Cruzeiro, engaging fans during events like the Minas Gerais State Championship.
