888Sport launches free bet game comparable to Pokémon Go

port has launched a Pokémon-Go style geo-technology game that allows for football fans to search for free-bet offers when near to a stadium.

The Free Bet Hunt game is available via the 888Sport app and mobile website and gives players the chance to unlock exclusively free bets located around the stadium that are shown on a map and can then be claimed.

The game is partially in conjunction with the operator’s sponsorship deals with four Sky Bet Championship clubs – Birmingham City, Brentford, Nottingham Forest and Preston North End – but 888Sport said the product will also be used around Premier League fixtures.

Free bet offers provided by the game are not just available to match-goers, as the prizes will only be available in the surrounding areas outside stadiums as opposed to inside stadiums.

Itai Pazner, 888 Holdings Senior Vice President and Head of B2C, said: “The great thing about this game is that fans don’t necessarily have to be going to the match in order to take part. The initiative is another major step in providing football fans with a fully immersive betting experience and ensuring that no matter the location or time in the day, fans have the opportunity to make their bets around a match day.”