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AvatarUX names ex-Bragg exec Lara Falzon as new CEO

AvatarUX announces the appointment of its new CEO amid a period of corporate transition.

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AvatarUX has appointed Lara Falzon as its new CEO, succeeding Nicola Longmuir, who has led the company since early 2022 but is departing for personal reasons.

Falzon, bringing industry experience from her prior roles at Bragg Gaming Group (the company she left last month), Red Tiger and NetEnt, is set to take charge of AvatarUX in January.

This leadership transition occurs during a period where AvatarUX has recorded growth in 2023, expanding its geographical reach and augmenting its slot portfolio with several new titles.

Expressing her anticipation, Falzon remarked: “I’m honoured to take over as CEO of AvatarUX at such an exciting time for the company. AvatarUX has grown incredibly fast and has made an impression with operators and players alike for their innovation and the fantastic entertainment their games offer. I look forward to being a part of the future success story that will take the company to new heights.”

Tomas Bäckman, Chairperson at AvatarUX, commented: “We couldn’t be happier to welcome Lara to AvatarUX, knowing that the company is in great hands for future growth. Her experience and skills are second to none and will be crucial as we continue to expand and bring new and unique products to market. It is a really exciting time for the business. I also want to thank Nicola for all her hard work over the past two years and I wish her all the best for the future.”

In October 2023, AvatarUX collaborated with Slotegrator, facilitating the integration of over 20 slots, including titles like PopWins, MultiPop, StickyPop and Golden Ways, into its game portfolio.

Similarly, in February 2023, a strategic partnership with Soft2Bet aimed to broaden the distribution of AvatarUX’s games.


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