The Gambling Commission has published its Gambling Survey for Great Britain (GSGB).
The survey itself was conducted by NatCen and included 4,801 respondents across a period of five months; July to November 2023.
Out of those respondents, 48% confirmed that they had gambled in the last four weeks at the time of the survey.
Between the two demographics, 38% had gambled online and 29% had gambled in person at a retail location, such as physical casinos or a lottery kiosk.
A total percentage of 31% had bought National Lottery tickets, but interestingly enough, 21% of respondents only bought lottery tickets as a form of gambling.
This is one fifth of respondents, and as such, if removed from the results this leaves 27% of people gambling in the last four weeks outside of the lottery.
Following this trend, the most prominent demographic for gambling was men aged 45-54; but when the lottery was removed, this demographic changed to men aged 18-44.
As previously discussed, online participation was 38%, but this falls to 16% if the lottery results are removed; equally, the retail statistic was 29%, but this falls to 18% when lottery draw players were discounted.
If you hadn’t already noticed, the lottery draws were the most popular with 37%, but the next most popular were scratchcards at 13%, sports and events betting at 10% and instant win games at 7%.
When broken down into different verticals, live football was the most popular sport to bet on, with live dog and horseracing coming in second.
When asked how they felt about gambling, most people at 37% answered with a very neutral 5 out of 10. Interestingly, both 0/10 (hated it) and 10/10 (loved it) received 4% of votes.
This isn't the only data that the Gambling Commission has published recently though, as it released statistics on bets, games and more.
