Sky Betting and Gaming (SB&G) announced the relaunch of its Sky Bingo product after six months of research and development. It will be supported by the product’s largest multi-channel campaign investment and accompanied by the new slogan “Expect Excitement”.
The One to Go Moment campaign debuted on UK TV on Friday 7 October. The campaign relies on only having a single number left to be called “Lucky Number 7” in order to win, emphasised repeatedly in the advert.
SB&G believes this investment will boost the performance of the brand to new heights, having already seen net revenues up 24% in the last financial year.
James Boord, Head of Bingo Marketing, said: “We know the sense of community and friendliness are an important element of the bingo experience, but our research has shown that entertainment and adrenaline are the core driver for most of our players. We love bingo as much as our players and we ‘get’ that feeling – and why they do it, is why we do it. 93% of our target audience will see the creative in the first week of the campaign, so we’re looking forward to sharing the new Sky Bingo brand experience with millions of online bingo players.”