European sportsbook operator the mybet Group has announced a deal to become the new co-sponsor and sports betting partner of German Bundesliga club Borussia Mönchengladbach for the next two football seasons.
Under the terms of the deal, mybet branding will feature prominently at the club's 47,000-seater Borussia Park stadium and on the team bus, also being heavily promoted on the clubs online, print and social media channels.
In a statement confirming the sponsorship deal, Borussia Mönchengladbach Director of Sponsoring, Catering and Events Guido Uhle said: "We are very pleased by this partnership with mybet as an established player in the sports betting market for more than 15 years."
The mybet Group is currently licensed in several European countries, with the headquarters located in Berlin and offices in Cologne and Malta. The company offers its betting and gaming products under a franchise system while also supplying regional betting providers in Europe and Africa as a B2B service provider.
Markus Peuler, CEO of mybet Holding SE added: "Football is by far the most important sport when it comes to sports betting. As our newly developed online product platform is now operating, it was time for mybet to again be present on the stage of the football Bundesliga.
"With Borussia from Mönchengladbach we do support a club, whose image and development in the last couple of years fit our own goals perfectly."